📢 IBA Karachi is Hiring | Executive Marketing – CED (Project-Based) | Center for Entrepreneurial Development | Project-Based | Bachelor's Required | 2–3 Years Experience | Grant & Proposal Writing, Social Media, PR & Content Creation | Apply by 05 June 2026
🏛️ About the Institute of Business Administration (IBA), Karachi
The Institute of Business Administration (IBA), Karachi is Pakistan's oldest and most prestigious business school, established in 1955 with technical support from the Wharton School of the University of Pennsylvania. IBA has consistently maintained its position as the premier institution for business education, research, and leadership development in Pakistan, earning international recognition for its academic rigor and the exceptional quality of its graduates.
IBA Karachi holds a federal charter and is fully recognized by the Higher Education Commission (HEC) of Pakistan. It is accredited by prestigious international bodies including the Association to Advance Collegiate Schools of Business (AACSB) and the South Asian Quality Assurance System (SAQS). The Center for Entrepreneurial Development (CED) is a flagship initiative of IBA dedicated to fostering entrepreneurship, innovation, and enterprise development through training programs, mentorship, and industry linkages. With a legacy spanning nearly seven decades, IBA has produced thousands of distinguished alumni who hold leadership positions worldwide.
📋 Position Summary
The Institute of Business Administration (IBA), Karachi is seeking a creative and strategic Executive Marketing – CED (Project-Based) to join its Center for Entrepreneurial Development (CED). This project-based role will lead marketing and communication efforts to enhance the visibility and impact of CED's programs and initiatives. The role focuses on proposal and grant writing, content development, social media management, and PR activities.
The incumbent will support fundraising and partnership opportunities, ensure consistent branding, and contribute to the successful promotion of events and initiatives. If you are a marketing professional with 2–3 years of experience in grant writing, digital marketing, content creation, and PR — and you are passionate about entrepreneurship and innovation — this is your opportunity to make a meaningful impact at Pakistan's premier business school.
📋 Main Duties & Responsibilities
📊 Marketing Strategy Development
- Develop and implement comprehensive marketing strategies to promote CED's programs, initiatives, and events to target audiences.
- Identify and leverage appropriate marketing channels to maximize reach and engagement for entrepreneurial development programs.
- Monitor and analyze marketing performance metrics to continuously refine and improve campaign effectiveness.
📝 Grant & Proposal Writing
- Write and edit high-quality reports, proposals for grant, funding, and partnership opportunities to secure resources for CED initiatives.
- Contribute to improving proposal development processes, tools, and best practices within the center.
- Research and identify potential funding sources, donors, and partnership opportunities aligned with CED's mission.
- Prepare compelling funding pitches, concept notes, and partnership proposals for corporate and institutional donors.
✍️ Content Creation & Copywriting
- Create engaging content for newsletters, social media, press releases, and the CED website that effectively communicates the center's impact and achievements.
- Write compelling copy for marketing collateral including brochures, flyers, and promotional content.
- Develop success stories, case studies, and impact reports highlighting CED's entrepreneurial development initiatives.
- Ensure all content maintains a consistent tone of voice aligned with IBA's brand guidelines.
📱 Social Media & Digital Marketing
- Manage CED's social media platforms and grow audience engagement through strategic content planning and community management.
- Utilize digital marketing tools and techniques to expand CED's online presence and reach.
- Create and schedule social media content calendars, track performance metrics, and optimize based on data insights.
- Manage paid social media campaigns and digital advertising to promote CED programs and events.
🎤 Event Marketing & PR
- Manage marketing and PR of events, workshops, and conferences to promote CED's mission and achievements.
- Coordinate media relations, press coverage, and public relations activities for CED initiatives.
- Develop event marketing plans including pre-event promotion, on-site branding, and post-event content.
- Build and maintain relationships with media contacts, influencers, and industry partners.
🎨 Branding & Marketing Collateral
- Ensure consistency in branding and messaging across all communication channels and marketing materials.
- Design and develop marketing materials (brochures, flyers, promotional content) in coordination with the design team.
- Maintain brand guidelines and ensure all CED communications adhere to IBA's visual identity standards.
- Manage the production and distribution of marketing collateral for programs and events.
🎓 Qualification & Experience
| # | Requirement | Details |
|---|---|---|
| 1 | Education | Bachelor's degree from an HEC-recognized University/Institute — mandatory |
| 2 | Experience | 2–3 years of experience in marketing and communications |
| 3 | Preferred Experience | Grant and proposal writing, Marketing strategy development, Content creation and copywriting, Social media and digital marketing, Public relations and event marketing, Brand communication and marketing collateral development |
✅ Knowledge & Competencies
| # | Competency | Details |
|---|---|---|
| 1 | Proposal & Grant Writing | Strong ability to write compelling proposals, grants, and funding applications |
| 2 | Content Writing & Editing | Excellent writing, editing, and proofreading skills for diverse formats |
| 3 | Social Media Management | Proficiency in managing and growing social media platforms |
| 4 | Digital Marketing Tools | Working knowledge of digital marketing tools and techniques |
| 5 | MS Office / Google Workspace | Proficiency in MS Office Suite and Google Workspace applications |
| 6 | Marketing & PR Coordination | Experience in coordinating marketing campaigns, PR activities, and events |
🌟 Why Join IBA Karachi's Center for Entrepreneurial Development?
- Pakistan's Premier Business School: Work at one of the most prestigious and internationally recognized higher education institutions in Pakistan — IBA Karachi is AACSB and SAQS accredited with nearly seven decades of legacy.
- Mission-Driven Work: Contribute to fostering entrepreneurship, innovation, and enterprise development in Pakistan through CED's impactful programs and initiatives.
- Diverse Marketing Exposure: Gain hands-on experience across grant writing, digital marketing, content creation, PR, event marketing, and brand management — all within a single role.
- Professional Development: Build your marketing career in a structured, professional environment with opportunities for learning, mentorship, and growth.
- Collaborative Environment: Work alongside experienced professionals, academic leaders, and industry partners in a dynamic campus setting.
- Karachi-Based: Work from Pakistan's commercial and financial hub with excellent professional networking opportunities.
💡 Tips for IBA Karachi Applicants
- Highlight Grant Writing Experience: The role specifically emphasizes proposal and grant writing for funding and partnership opportunities. Provide concrete examples of successful grants, proposals, or funding applications you have written.
- Showcase Your Content Portfolio: If you have a portfolio of content — newsletters, social media campaigns, press releases, or marketing collateral — be prepared to share it. This demonstrates your writing and creative capabilities.
- Demonstrate Social Media Expertise: Provide specific examples of social media platforms you have managed, audience growth achieved, engagement metrics improved, or campaigns executed.
- Emphasize Event Marketing Experience: If you have managed marketing and PR for events, workshops, or conferences, prominently feature this — it is a core responsibility of the role.
- Showcase Branding Knowledge: Mention any experience you have in maintaining brand consistency, developing brand guidelines, or coordinating with design teams for marketing collateral.
- Prepare a Marketing Strategy Exercise: IBA may ask you to present a mini marketing strategy for a CED program during the interview. Research CED's current initiatives and be prepared with creative ideas.
- Apply Before the Deadline: The last date is Friday, 05 June 2026. Early applications receive priority attention.
❓ Frequently Asked Questions (FAQs)
- Q: What is the last date to apply for this position?
A: The deadline is Friday, 05 June 2026. - Q: What qualification is required?
A: A Bachelor's degree from an HEC-recognized university/institute is mandatory. - Q: How much experience is required?
A: 2–3 years of experience in marketing and communications, with preference for candidates experienced in grant writing, digital marketing, and PR. - Q: Is this a permanent position?
A: This is a project-based role at the Center for Entrepreneurial Development (CED). - Q: What are the core responsibilities?
A: Marketing strategy development, grant and proposal writing, content creation, social media management, event marketing and PR, and branding/marketing collateral development. - Q: What is the Center for Entrepreneurial Development (CED)?
A: CED is IBA Karachi's flagship initiative dedicated to fostering entrepreneurship, innovation, and enterprise development through training programs, mentorship, and industry linkages.
📊 This is an exciting opportunity to join the Institute of Business Administration (IBA), Karachi — Pakistan's premier business school — as an Executive Marketing at the Center for Entrepreneurial Development (CED). If you hold a Bachelor's degree, have 2–3 years of marketing and communications experience with expertise in grant writing, digital marketing, content creation, and PR, apply now before the Friday, 05 June 2026 deadline. Drive the visibility and impact of entrepreneurship development programs at one of Pakistan's most prestigious and internationally accredited institutions! 🚀
📊 Apply Now — IBA Careers Portal 🌐 Visit IBA Karachi Website