🌐 PSEB Jobs 2026 — Manager Digital & PR | Pakistan Software Export Board | Islamabad | Contract | Lump-sum Pay | Max Age 45 | Deadline: 15 July 2026.
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Application Deadline: 15 July 2026 | Apply Online at njp.gov.pk
🌐 PSEB Manager Digital & PR Job 2026 — Complete Career Guide
The Pakistan Software Export Board (PSEB), a government body under the Ministry of IT & Telecom, is hiring a dynamic Manager Digital & PR for its Islamabad office. This is a high-impact, contract-based leadership role that will drive PSEB’s entire digital presence, media relations, content strategy, and public relations efforts to promote Pakistan’s IT exports on both national and international stages. If you have a passion for digital storytelling, a strong media network, and at least 4 years of experience in digital communications or PR, this is a rare opportunity to contribute to Pakistan’s tech diplomacy and brand building.
The position offers a lump-sum pay package and reports directly to the Chief Marketing Officer. The maximum age limit is 45 years. Applications must be submitted online via the National Job Portal by 15 July 2026.
📊 Job Overview — Manager Digital & PR
| Details | Information |
|---|---|
| Organization | Pakistan Software Export Board (PSEB) |
| Department | Marketing & Business Development |
| Position | Manager Digital & PR |
| Reports To | Chief Marketing Officer (CMO) |
| Location | Islamabad |
| Grade / Pay | Contract (Lump-sum Pay) |
| Vacancies | 1 |
| Age Limit | Maximum 45 years |
| Last Date | 15 July 2026 |
| Apply Online | njp.gov.pk/jobs/9384 |
🏛️ About Pakistan Software Export Board (PSEB)
The Pakistan Software Export Board (PSEB) is the apex government agency responsible for promoting and developing Pakistan’s IT and software exports. Operating under the Ministry of Information Technology & Telecom, PSEB works to create an enabling environment for IT companies, connect Pakistani tech talent with global markets, and brand the country as a premier outsourcing destination. PSEB organises trade delegations, participates in international tech expos, runs talent development initiatives, and supports startups and freelancers across the nation.
A career at PSEB offers the chance to work at the intersection of technology, government policy, and international marketing. The Manager Digital & PR role is central to shaping how the world sees Pakistan’s IT sector — from managing the corporate website and social media to building media relationships and leading crisis communications.
📋 Position Details — Manager Digital & PR
Role Summary
The Manager Digital & PR is responsible for leading PSEB’s entire digital presence and public relations function. On the digital side, this includes the PSEB website, all social media channels, content strategy, and online reputation management. On the PR side, it involves managing relationships with journalists and media outlets, coordinating press activity, and securing timely coverage across print, digital, and broadcast platforms. The role directly oversees the PR, Social Media & Analytics team and reports to the Chief Marketing Officer.
Eligibility Criteria
Education: Minimum 16 years of education (Master’s or Bachelor’s Hons) in Mass Communication, Communications, Journalism, Public Relations, Marketing, Media Studies, Advertising, Digital Media, IT, Computer Sciences, Business Administration, Management Sciences, Social Sciences, Applied Sciences, or a related discipline from an HEC-recognised university.
Experience: Minimum 4 years of post-qualification relevant experience in digital communications, public relations, media relations, or a combination, with progressively increasing responsibility.
Age Limit: Maximum 45 years as of the application deadline.
Additional Preferences: Higher qualifications or certifications in Digital Marketing, PR, Content Strategy, or Social Media Management are an added advantage. Experience in crisis communications, country marketing, and international PR is also valued.
📋 Key Responsibilities — In Detail
Digital & PR Strategy
- Develop and implement the overall digital and PR strategy for PSEB, aligned with the organisation's mandate and communications objectives.
- Set short- and long-term goals for brand visibility, media engagement, and digital growth.
Media Relations
- Oversee PSEB’s media relations function; secure accurate, timely, and impactful coverage across relevant national and international publications and platforms.
- Build and maintain strong relationships with media partners, journalists, influencers, and digital content creators.
- Plan and coordinate communications activity around events, program launches, policy announcements, brand activations, and trade delegations.
- Manage media queries with a fast turnaround time, ensuring consistent messaging.
Website & Digital Channels
- Own and manage PSEB’s website and digital channels, ensuring content is current, accurate, and aligned with brand guidelines.
- Plan and manage media buying across digital channels, including social media, programmatic display, search, and video, optimising for reach, frequency, and ROI.
Analytics & Reporting
- Monitor media coverage, sentiment, and digital analytics regularly; produce actionable insights and reports for senior management.
- Track KPIs: monthly press coverage volume and sentiment score, digital channel growth (followers, reach, engagement), website traffic, and content accuracy.
Crisis Communications
- Lead crisis communications planning and execution when required, protecting PSEB’s reputation.
Team Management
- Manage, guide, and develop direct reports (PR, Social Media & Analytics) through regular feedback, objective-setting, and performance reviews.
💡 Required Skills & Competencies
- Digital Strategy: Proven ability to design and execute integrated digital and PR campaigns.
- Media Landscape Knowledge: Strong, established contacts across Pakistan’s media and digital landscape — print, broadcast, digital publications, influencers, and content creators.
- Analytics Tools: Hands-on experience with Google Analytics, Meta Business Suite, and social listening tools.
- Content Management: Proficiency in CMS platforms, social media scheduling, and digital content calendars.
- Media Buying: Experience with digital ad platforms (Meta Ads, Google Ads, programmatic) for brand campaigns.
- Crisis Communication: Ability to handle high-pressure situations and craft clear, balanced responses.
- Leadership: Team management, mentoring, and performance evaluation skills.
- Communication: Excellent written and verbal English and Urdu skills for press releases, speeches, and digital copy.
💰 Salary & Contract Terms
| Detail | Information |
|---|---|
| Pay Structure | Lump-sum Contract Pay (negotiable based on experience and market parity) |
| Job Type | Contractual (duration not specified; typically 1-3 years extendable) |
| Work Mode | On-site, Islamabad |
| Perks | As per PSEB policy for contractual staff (may include medical, leaves, travel) |
The exact lump-sum amount will be discussed during the interview process. PSEB offers a professional work environment with exposure to international IT events, trade delegations, and government-level branding projects.
🌟 Why Join PSEB as Manager Digital & PR?
- National Impact: Shape the digital brand of Pakistan’s IT industry on a global stage.
- High Autonomy: Lead the entire digital and PR function; report directly to the CMO.
- Networking: Build relationships with top journalists, international media, and tech influencers.
- Dynamic Work: Manage events, launches, trade delegations, and policy communications.
- Competitive Lump-Sum Pay: Attractive market-aligned compensation.
📝 How to Apply Online
- Visit the National Job Portal: https://njp.gov.pk/jobs/9384
- Read the full job description carefully.
- Click "Login to Apply" — you will need to create an NJP account or log in.
- Fill in all required personal, educational, and experience details.
- Upload scanned copies of your degrees, experience certificates, CNIC, and a recent photo.
- Submit the application before 15 July 2026.
📄 Required Documents Checklist
- Updated CV/Resume highlighting digital/PR experience and measurable achievements.
- Attested copies of all educational degrees and transcripts (16 years of education).
- Experience certificates from all relevant employers showing duration and role.
- CNIC (Computerised National Identity Card).
- Recent passport-size photograph.
- Any professional certifications (Digital Marketing, PR, Content Strategy, etc.).
- Portfolio or links to past digital/PR campaigns (optional but recommended).
🔄 Selection Process
- Application Screening: PSEB HR reviews all NJP applications for eligibility.
- Shortlisting: Candidates meeting the education, experience, and age criteria are shortlisted.
- Interview: Shortlisted candidates are invited for a panel interview (may include a presentation on a given digital/PR scenario).
- Final Offer: Successful candidate receives a conditional offer letter subject to credential verification.
📅 Important Dates
| Event | Date |
|---|---|
| Job Posted | Early July 2026 |
| Last Date to Apply | 15 July 2026 |
| Interviews | Late July – August 2026 |
📝 Tips for a Successful Application
- Tailor your CV to emphasise digital channel management, media relations, and analytics experience.
- Include quantifiable results: “Increased social media engagement by 70%,” “Secured coverage in 20+ national publications.”
- Attach a short cover note or portfolio link in the NJP portal if possible.
- Prepare a 5-slide presentation on “How I would elevate PSEB’s digital and PR presence” — you may be asked to present during the interview.
⚠️ Common Mistakes to Avoid
- Applying without meeting the 4-year experience requirement.
- Exceeding the maximum age of 45 years.
- Uploading a generic CV that doesn't highlight digital or PR achievements.
- Missing supporting documents — degrees, experience letters, or CNIC.
- Waiting until the last minute; the NJP portal may experience high traffic on the deadline day.
🎯 Who Should Apply?
- Digital marketing managers, PR managers, or corporate communications professionals with 4+ years of experience.
- Individuals with a strong network in Pakistan’s media and digital influencer community.
- Professionals from private sector, corporate communications, digital media, or entertainment industry are equally encouraged.
- Those with experience in country marketing and international PR will have a distinct edge.
❓ Frequently Asked Questions (FAQs)
- Q: What is the last date to apply?
A: 15 July 2026. - Q: Where is the job located?
A: Islamabad. - Q: Is this a permanent position?
A: No, it is a contractual position with lump-sum pay. The contract term may be extendable. - Q: What is the educational requirement?
A: Minimum 16 years of education (Master's or Bachelor's Hons) in a relevant field from an HEC-recognised university. - Q: Can candidates from private sector or digital agencies apply?
A: Yes, candidates from private sector, corporate communications, digital media, and entertainment industry are encouraged to apply. - Q: Is there an age limit?
A: Yes, maximum 45 years. - Q: How do I apply?
A: Online through the NJP portal: https://njp.gov.pk/jobs/9384. - Q: What is the salary?
A: The pay is a lump-sum (negotiable), not a regular grade-based scale. The exact amount will be discussed with shortlisted candidates.
🏁 Final Thoughts
The Manager Digital & PR role at PSEB is more than a job — it's a chance to lead the digital narrative of Pakistan’s software export story. If you have the creativity to craft compelling content, the network to amplify messages, and the strategic mind to drive a government brand forward, this position offers a powerful platform. Submit your application before 15 July 2026 on the NJP portal and step into a role that truly makes a difference for Pakistan’s tech identity.
🌐 Apply Now — PSEB Manager Digital & PR 2026! 1 Vacancy | Islamabad | Contract | Lump-sum Pay | Max Age 45 | Deadline: 15 July 2026 | Apply at njp.gov.pk
🌐 Apply Online Now 🏛️ Visit PSEB Website